CASE STUDY
NELO (Northeast Landscape Office)
CLIENT
Kevin, owner of NELO
SERVICES
New website build on Squarespace. Custom CSS/JS
ENGAGEMENT
Phase 1: Homepage & Contact
Phase 2: Subpages / ongoing retainer
The brief
Kevin runs a professional landscaping business out of NE Minneapolis with a high-end portfolio and no digital presence to match. The site needed to feel as considered as the work — credible, clean, and built to attract the right clients from the first scroll.
The challenge: a platform (Squarespace 7.1) that resists the custom interactions a design like this demands, and a client who was exacting about the details. Both were, of course, worth solving for.
What we built
A fully custom Squarespace build with interactions that go well beyond the platform's default capabilities. Every motion detail was hand-coded — not templated. Kevin had a clear vision of a floaty, etheral, modern look and feel that would give prospective clients an idea of not only his style, but his wide range of landscaping work.
Asymmetric hover animations
Custom CSS / JavaScript
Scroll-aware logo fade
Domain & DNS setup
Text reveal on scroll
Phase 2 retainer
Injected tagline
Results
Phase 1 delivered clean, on time, and on scope. That’s what turned a single project into an ongoing partnership.
↗
Launched on time
Delivered on schedule despite a tight timeline — no extensions, no compromises on quality.
0
Third party plugins
Every interaction — hover animations, scroll fades, text reveals — written from scratch in CSS and JavaScript.
Ph. 2
Long-term engagement
A single project scope earned a retainer through the remainder of the year. The trust was built through delivery, not promises.
7.1
Squarespace platform, fully leveraged
Squarespace's most capable version, pushed well past its defaults to produce something that doesn't look like it came from a template.
“
Very happy with how things are shaping up…Everything looks great with the website! It has already had a positive impact with clients.
KEVIN | NELO