Bodies by Burgoon
CASE STUDY
CLIENT
Jason Burgoon
Personal training studio & gym owner
SERVICES
UX strategy, content design, Squarespace 7.1 full build, 3rd party Integration
ENGAGEMENT
Full rebuild. Delivered & launched
The Brief
Jason had the clients, the results, and the reputation — but a website that wasn't doing any of that justice. The existing site was generic, hard to navigate, and asked too much of visitors before giving them a reason to reach out.
The goal was a full rebuild that led with trust, reduced friction at every step, and made it easy for the right client to say yes — which meant rethinking not just the design, but the content and the path to contact.
What we built
An end-to-end engagement — strategy and design built and all handled in-house. No handoffs, no gaps between intent and execution.
UX strategy
Custom graphics
Information architecture overhaul
User flow optimization
Content hierarchy
Consultation-first intake flow
Third-party configuration
The result
A site that finally matches the quality of the work behind it — with an intake flow designed to convert the right clients, not just any clients.
Discovery
Research before recommendations
Started by mapping Jason's real pain points — not assumptions. Every design decision traced back to something we uncovered together.
0
Points of user friction
Every hesitation, dead end, and unclear next step was identified and resolved before a single page went live.
↗
Strategy before design
Recommendations were documented and aligned on first. The build was execution of a solid, well thought-out plan — not a guess.
E2E
One person, full scope
UX audit through live site — no handoffs, no context lost between strategy and execution.