CASE STUDY — BRAND & SOCIAL STRATEGY
Turning ten years of event chaos into a real estate brand nobody else in the Twin Cities can claim.
3 Labs Realty needed a presence that felt like her — not another Keller Williams template. We built the brand system, then the social content to carry it, starting with what she could actually use right now.
15
Custom Canva templates built for Instagram, Facebook, and LinkedIn, from listing posts to a market-update carousel
6
Competitor accounts researched across all social media accounts to ensure we caught the correct look & feel
4
Weeks of optimal posting strategy, mapped platform by platform
A brand-new agent, a market full of lookalike listings.
THE SITUATION
Sandy came to Ripple & Rise as a new Keller Williams agent with a story most realtors don't have — a decade coordinating live events on the scale of Super Bowls and Final Fours before moving into real estate. She didn't have a single closing yet. What she had was a name, a logo, and a real hesitation about spending on a full website before she'd sold a single house.
Rather than push a bigger build than she needed, we scoped a smaller first engagement: a brand system and a set of social templates she could put to work immediately, with the bigger site to follow when she was ready.
Built from her market, not a template library.
THE APPROACH
Before opening a design file, we audited six real estate and hospitality accounts she admired — pulling apart what actually drove engagement, not just what looked nice.
That research shaped a content system organized around three pillars:
Listings
For Sale, Just Listed, Open House, Featured Listing — the transactional core.
Carousels, FAQs, and quick tips that build trust without a hard sell.
Market Smarts
Her story, her town, her mountains — the part no competitor can copy.
Behind the Move
The brand itself came directly from her, not a mood board: two decades of mountains, the family Labradors that gave "3 Labs" its name, a life spent on the river. That story became a muted, earthy palette and a clean, modern sans-serif system — nothing borrowed, nothing generic.
A palette built from her actual story
Sage & Clay — an earthy, modern system pulled from her logo's mountain green and warmed up with clay, so nothing about it feels like stock real-estate branding.
THE DELIVERY
A system she can run herself, from day one.
Alongside the templates, Sandy received:
A full content strategy guide — a four-week posting calendar, platform-specific caption and linking guidance
Best-time-to-post benchmarks for Instagram, Facebook, and LinkedIn
A written training guide and a set of walkthrough videos mean she isn't dependent on a designer to keep her feed running.
The engagement was intentionally scoped as a first step. With the brand system, palette, and voice already established, the eventual website build starts from a running head start rather than square one.
“Client testimonial coming soon”
Sandy Vogel-King, 3Labs RealtyHave a story worth building a brand around?
Let’s figure out what the first step looks like for you!