UX audit services for small business

Your website gets visitors. So why aren't they reaching out?

My UX audit service shows you what's working on your site, what's getting in your visitors' way, and what's worth addressing before you invest in a redesign. I review your site with the same approach I've used on enterprise products, looking at:

  • How it's structured

  • How people move through it

  • Where they get stuck.

You get a prioritized list in plain language, written for a small business owner.

Investment: begins at $800. Your audit fee is credited toward any Signature or Custom website build. Your price depends on the size and complexity of your site. I’ll confirm it before we begin.

Signs your website needs a UX audit

You don't need a broken website to benefit from an audit. Most of the sites I review look fine. They just aren't doing their job.

An audit is worth it if:

  • People visit, but inquiries, bookings or sales stay flat.

  • Customers ask questions your website should already answer.

  • You're planning a redesign and want to know what's worth keeping.

  • Your business has grown, and your site still reflects who you were a few years ago.

  • You've added pages over time, and now it feels cluttered.

Thinking about a redesign? Here's why I always recommend starting with an audit: Before you redesign: why a UX audit comes first.

What my UX audit service covers

Every audit looks at your site through your customers' eyes, on desktop and on mobile, across seven areas.

Can people find what they came for in a click or two? I look at how your pages connect and flag anything that's buried, duplicated or confusing.

Site structure & navigation

Messaging & content

Within a few seconds, does a visitor know who you are, what you offer and who it's for? I review your headlines, page copy and how clearly your services are explained.

Calls to action & conversion paths

Is the next step obvious on every page? I walk through each step a visitor takes to contact you, book or buy, and note what slows them down along the way, from unclear buttons to forms that ask for too much.

Mobile experience

Is your site easy to navigate, read and use on a phone? I check whether it actually works on a small screen, not just whether it technically fits.

Accessibility basics

Color contrast, text size, alt text and keyboard navigation. Small fixes here make your site usable for more people, and usually better for everyone.

Speed & trust signals

Slow pages lose people before they ever see your work. I also look at the details that build or break trust: reviews, credentials, photos and visual consistency.

Analytics review

If you have Google Analytics or a similar tool set up, I look at what visitors actually do.

What you get from your UX audit

✦ A walkthrough of your key customer paths. I test the things people actually do on your site, like booking, ordering, or requesting a quote, and show you where they get stuck.

✦ Findings ranked by priority. Every issue is marked High, Medium, or Low, so you know what matters most.

✦ A prioritized action plan. Quick wins you can fix now, bigger fixes for later, and things that can wait.

✦ A look at your competition. What similar businesses do well, and where you have room to stand out.

✦ A written report and a live 1-hour walkthrough. I go through the findings with you and answer your questions. Then the report is yours to keep, tackle yourself, hand to your web person, or roll into a new build with me.

How the audit process works

We start with a few quick questions so I can review your site with your goals in mind:

✦ What do you want your site to do: more calls, bookings, sales?

✦ Who is your ideal customer?

✦ Is there anything you already suspect isn't working? What are the friction points?

✦ What are your website goals for the next 6 months to a year?

Kick-off

The audit

I then gather your top five competitors and five sites you admire.

Then I go through your site page by page, on desktop and mobile, the way a new customer would.

I also compare your site against your competitors’, so you can see where you’re ahead and where you have room to stand out.

✦ Turnaround: 2 weeks

You get a written report with prioritized recommendations in plain language.

No jargon and no 80-page deck.

Your findings report

We go through the findings together, so you know what matters most and what to do next.

From there, it's your call: fix things yourself, or let's talk about a rebuild.

Walkthrough call

UX audit pricing

UX audits begin at $800. The final price depends on how large or complex your business and site is, and you'll know the exact number before we start.

If you decide to rebuild your site with me, your audit fee is credited toward any website build. Your credit is good for 90 days. The findings carry straight into the project too: they guide what we keep, what we change and which pages we tackle first.

Planning on a one-page Ripple site? | The UX audit is available as an add-on service.

We’ll start with the audit, then tackle the website build. Easy-peasy.

Book a free discovery call

Why clients choose Ripple & Rise for a UX audit

Enterprise experience, small-business focus. 10+ years optimizing digital experiences for brands like Target and Epicor, now applied to businesses like yours.

One person, start to finish. You work with me directly, from kickoff to walkthrough call.

Honest, not harsh. I'll tell you what isn't working and why it matters, without making you feel bad about your website.

Minneapolis-based. Working with small businesses everywhere.

UX audit FAQs

  • No. I can conduct an audit your website on whatever platform you’re on!

  • Your website URL and answers to a few quick questions about your goals, your customers, and your competition. I also will need access to your analytics if you have it.


  • UX audits begin at $800, and you'll know the exact price before we start.


  • Book a Signature or Custom build within 90 days of our walkthrough, and I’ll credit your full audit fee toward the price.

  • The credit doesn’t apply to single-page builds, but you can always add one onto your project.

  • A UX audit, short for user experience audit, is a structured review of your website that finds what's helping your visitors and what's getting in their way. It shows you what to keep, what to fix and what to fix first.

  • A stanard site typically takes me 2 weeks. This could vary depending on complexity.

  • Yes, and often more than for a big company. When time and budget are limited, you can't fix everything at once. An audit shows you which changes matter most, so you can decide where to spend your time and money first.


  • An audit tells you what to change and why. A redesign is the work of changing it. Starting with an audit means your redesign keeps what already works and fixes the real problems.


  • No. Analytics helps when it's there, but I can do a thorough audit from your site alone.

  • That's up to you. You can make the changes yourself, hand the report to your web developer, or have me handle them as part of a website build.

Find out what your website could be doing for you

Book a free 20-minute discovery call. We'll talk through your site, your goals, and whether an audit is the right first step.

BOOK FREE DISCOVERY CALL