What is UX Design? (And Why It Matters for Your Small Business)

If you've ever landed on a website, gotten frustrated trying to find a phone number or a "Book Now" button, and left without buying anything — you've experienced bad UX. UX design isn't about making things look nice; it's about how it feels to use your website, and for small businesses, that first impression often has to do all the work. Here's what UX design actually means, and why it matters more than you'd think.